{"product_id":"audio-technica-vm740ml-microline-dual-moving-magnet-turntable-cartridge","title":"Audio-Technica VM740ML MicroLine Dual Moving Magnet Turntable Cartridge","description":"\u003cp\u003eThe Audio-Technica VM740ML is a premium dual moving magnet stereo cartridge from the VM700 series, built around one of the finest stylus profiles in analog playback: the MicroLine. For vinyl listeners who want moving-coil-level detail retrieval with the convenience and replaceable stylus of a moving magnet design, the VM740ML is a standout choice.\u003c\/p\u003e\u003cp\u003eThe MicroLine stylus traces record grooves with incredible accuracy, resolving nuance that elliptical and conical styli simply cannot match. Its multilevel shape also wears more gradually than conventional tips while reducing wear on your records — protecting both your investment in the cartridge and your record collection. Audio-Technica's signature dual magnet design mirrors the layout of the cutter head that made the record, matching the left and right channels in the stereo groove for outstanding channel separation and extended frequency response.\u003c\/p\u003e\u003cp\u003eInside, paratoroidal coils improve generating efficiency and a center shield plate between the channels reduces crosstalk, while the die-cast aluminum alloy housing damps vibration and adds a natural electrical shield. The result is a quiet, focused, highly detailed presentation that flatters well-recorded pressings.\u003c\/p\u003e\u003ch2\u003eFeatures\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMicroLine stylus traces grooves with exceptional accuracy for nuanced reproduction\u003c\/li\u003e\n\u003cli\u003eMultilevel stylus shape wears longer while reducing record wear\u003c\/li\u003e\n\u003cli\u003eDual magnet design matches the stereo groove for outstanding channel separation\u003c\/li\u003e\n\u003cli\u003eParatoroidal coils improve generating efficiency\u003c\/li\u003e\n\u003cli\u003eCenter shield plate between channels reduces crosstalk\u003c\/li\u003e\n\u003cli\u003eDie-cast aluminum alloy housing damps vibration and provides electrical shielding\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eModel: VM740ML\u003c\/li\u003e\n\u003cli\u003eType: Dual moving magnet (VM) stereo phono cartridge\u003c\/li\u003e\n\u003cli\u003eStylus: MicroLine\u003c\/li\u003e\n\u003cli\u003eCoils: Paratoroidal\u003c\/li\u003e\n\u003cli\u003eHousing: Die-cast aluminum alloy\u003c\/li\u003e\n\u003cli\u003eMount: Standard half-inch\u003c\/li\u003e\n\u003cli\u003eColor: Red\u003c\/li\u003e\n\u003cli\u003eUPC: 4961310137571\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Audio-Technica","offers":[{"title":"Default Title","offer_id":46574624964805,"sku":"ATH-VM740ML","price":349.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/3085\/3829\/files\/AudioTechnica-VM740ML-TurntableCar_jpg.jpg?v=1784657171","url":"https:\/\/avlgear.com\/products\/audio-technica-vm740ml-microline-dual-moving-magnet-turntable-cartridge","provider":"AVLGEAR","version":"1.0","type":"link"}